2013 was a great year for social media, and it will certainly become better in 2014. An article posted by Media Bistro shows predictions of social media growth worldwide stating that “200 million users globally were added in the past 12 months, with 1.61 billion people now active in social media.
In addition to enabling people to stay in touch with friends and family members, social media platforms have become effective tools for building brand awareness. According to a 2014 poll conducted by the Pew Research Center, nearly three-quarters of adult-aged Internet users are active on social networking sites. That being the case its no wonder so many businesses maintain accounts on social media networks like Facebook, Twitter, and LinkedIn.