Is SEO Dead or Alive?
As Google’s algorithms get smarter, it’s beginning to get harder to use them to our advantage. Many experts believe that we’ve hit the end of our rope when it comes to search engine optimization. The top of the food chain has been established, and it’s become difficult to compete. Many companies are struggling to understand the science of SEO, and they’re losing hope in the keyword-based approach that once worked.
This begs the question: is SEO dead or alive? While it would be easy to call it dead and dust your hands of it, that only makes it easier for another expert to step in and profit. The industry is not dead at all, and there’s still much that can be done for SEO in Arizona.
The “Death” of SEO
Many people claim that underhanded advertising and ‘SEO hacks’ ruined their Google ranking, and they’re not wrong. Google will flag you for trying to cheat the system, and it can affect how much traffic you actually receive. You can’t trick Google, especially not now. Their machines have learned almost every loophole that exists, and this makes it nearly impossible to play the system.
Search engine optimization in PHX relies on a few things. Google is the biggest search engine in the world and learning to work with their algorithms is the first step to success.
To get ahead of the curve and profit, you have to learn how to make quality-based SEO content. Keyword stuffing, content flooding, and other blackhat practices are to blame for many failed online marketing campaigns and blacklisted websites. Many companies are beginning to understand they need genuine content creators and social media managers to replace older, spammier SEO strategies.
While many of the first SEO approaches are dead and gone, it’s only because the industry has evolved so fast. It’s become necessary for experts to update their practices, and that means the death of SEO as they knew it for some. The methods they once relied upon don’t work anymore, and that is a death in itself.
How to Make Better SEO Content
None of this means that SEO is obsolete or useless. There are ways to get ahead, and most of them won’t get you flagged by Google’s algorithms. By building your brand with strong, genuine content, you can get the edge on competitors. A solid website and regularly-updated blog can go a long way in improving your ranking.
Once you’ve built a reliable, easy-to-navigate website, you can begin creating SEO content. Use influencers to your advantage and invite guest-bloggers to provide content for your site. Try to get positive reviews from industry experts and use their names to further your brand. Make your articles informational and give people a reason to reference and refer to your site.
Building a strategy takes time, and don’t come with instant results. Make sure to monitor your progress with a reliable SEO agency and keep an eye on your traffic results. If you find a strategy that works, stick with it until your success begins to wane.
The internet is constantly evolving, and SEO is evolving with it. Stay open to new ideas, and don’t stop furthering your skills. New techniques can give you the edge you need to succeed and put you a step ahead of your competitors.